What exactly IS Branding? Some people think its just your logo but they are wrong. Many graphic designers believe (and will tell you) its about the design (including that logo) and how you bring it all together in a standardised way in your stationery etc. Nope. Sorry, wrong again.
Branding, when done properly, is about all of that and yet, so much more. Branding is about every single touch point with your customer and that even includes how your staff react to customers.
How you’re viewed in your day-to-day interactions with people. Whether that is via social media channels or customer service everything that connects with a customer is part of your Brand. Good or bad.